SOURCE Clixo

The innovative STEAM building toy expands in Target stores with a mission to rethink exploratory play

Clixo Brings the Future of Play Nationwide at Target! (CNW Group/Clixo)

NEW YORK, July 22, 2025 /PRNewswire/ - Clixo, the innovative, multi-sensory, magnetic building toy rewriting what open-ended play means for kids, has launched nine packs in Target locations nationwide. After a successful test run in 140 Target locations, this launch includes four feet of dedicated shelf space with an additional display above showcasing a variety of themed packs of different sizes for shoppers, parents, and gift givers to choose from, all with the goal of inspiring creative confidence in kids of all abilities and skill levels. It's never been easier to nurture discovery and learning through hands-on experimentation.

Clixo offers an open-ended play system and is made of durable, flexible material with secure magnets. Providing hours of gender-neutral STEAM play for kids and adults, Clixo combines creativity and sensory exploration with the ease of building blocks. Clixo's biggest mission is to create a culture of play across all ages, from kid to adult, and spark the potential in everyone to wonder, be curious, and invent. In addition, with its light and flexible design, combined with its unique 2D-to-3D magnetic builds, Clixo is perfect for travel: easy to clean up and to store.

"Target shares our vision and wants to help us empower parents with a new kind of play experience - one that ignites curiosity, critical thinking, and creativity," said Assaf Eshet, Founder of Clixo. "Clixo offers a refreshing break from structured play and screens, inviting kids to build freely with our flexible, magnetic pieces that bend, snap, and twist into endless possibilities. It's a radically different approach to building, one that helps children think beyond the blocks and explore the full reach of their imagination. We're excited to connect with more families and see what their kids create."

Now, consumers can find the following nine packs on Target shelves nationwide:

  • Clixo Grab & Go Pack (For ages 4 to 99): MSRP $19.99
  • Clixo Marine Marvels (For ages 6 to 99): MSRP $29.99
  • Clixo Space Mission (For ages 6 to 99): MSRP $39.99
  • Clixo Jungle Birds (For ages 6 to 99): MSRP $39.99
  • Clixo Creator Pack (For ages 4 to 99): MSRP $49.99
  • Tiny & Mighty Jungle (For ages 4 to 99): $15.99
  • Tiny & Mighty Space (For ages 4 to 99): MSRP $15.99
  • Tiny & Mighty (For ages 4 to 99): MSRP $15.99
  • Tiny & Mighty Sparkle (Only at Target) (For ages 4 to 99): MSRP $15.99

To learn more about Clixo or stay up to date on the latest news, follow @my_clixo on Instagram, @clixo on YouTube, or visit www.clixo.com.

About Clixo
The latest toy from award-winning toy design studio Toyish Labs, Clixo® is an innovative, flexible, magnetic building toy that can be built in both 2D and 3D, unlocking everyone's imagination and creativity. Through its ingenious, research-based design, Clixo empowers the creative confidence of kids of all abilities and skill levels by emphasizing the importance of discovery and learning through hands-on experimentation. Since the play system's launch in 2020, educators have used Clixo with their students, allowing them to expand their creative lessons and STEAM curriculum in innovative ways. Clixo's universal design qualities offer an inclusive learning and play experience, accessible to kids of all ages and abilities.

Clixo has been honored with the Best Creative Fun Award by Tillywig, the Top Toy Creative Child Award, the Oppenheim Toy Portfolio Gold Seal Award 2024, and the Core77 Design Award. Clixo has also been named a Top Summer Toy by Toy Insider, and it was a 4-time finalist in the Toy of the Year Awards. Clixo is also authenticated as an Educational Product by STEM.org. More on Clixo can be found at www.clixo.com.

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