SOURCE It's A 10 Haircare

Geo-targeted in-app placements turn rides into Miracle Leave-In moments en route to major retailers like Ulta and Sally Beauty

MIAMI, Sept. 16, 2025 /PRNewswire/ -- It's a 10® Haircare, the award-winning, cult-favorite professional haircare brand beloved by salon professionals and consumers worldwide, today launched a bespoke Uber Advertising campaign designed to engage beauty lovers across the country. The activation reaches consumers headed to major retailers like  Ulta Beauty and Sally Beauty in a high-impact, contextually relevant environment inside the Uber app.

The campaign spans ten major U.S. markets: Los Angeles, Houston, Chicago, Miami, Las Vegas, San Diego, New York City, Phoenix, Dallas, and Atlanta. Riders traveling to Ulta and Sally Beauty locations will see curated brand creative informed by trip-based geo-targeting, creating seamless touchpoints that build awareness and encourage in-store engagement.

Projected to deliver hundreds of thousands of targeted ride impressions across these markets, the campaign spotlights the brand's hero Miracle Leave-In and reinforces It's a 10® Haircare's promise of simple, effective care for every hair type. The collaboration reflects the brand's consumer-first approach, leverages Uber's robust data and geo-targeting to scale impact, and represents a significant investment to drive both awareness and trial of the brand's hero products.

"Partnering with Uber lets us meet our consumers inside the Uber app in an innovative and unexpected way, in real time," said Carolyn Aronson, Founder and CEO of It's a 10® Haircare. "It's a 10® Haircare has always stood for simple solutions that work for everyone and deliver salon-quality results. Reaching riders on their everyday journeys, especially as they head to major retailers like Ulta and Sally, brings that promise to life and lets us spotlight our hero Miracle Leave-In."

"Riders will be greeted by a mix of crisp static imagery and high-resolution video built exclusively for this program," said Jeff Aronson, President of It's a 10® Haircare. "We go beyond the usual playbook to stay a step ahead. With data-driven targeting inside the Uber app, we turn ride time into brand time, moving customers from discovery to purchase, from ride to retail."

It's a 10® Haircare products are available nationwide at Ulta Beauty and Sally Beauty. Follow @itsa10haircare on social media for the latest updates.

About It's a 10® Haircare:
It's a 10® Haircare is an established, professional hair care line offering exceptional products via salons, beauty supply stores and retailers worldwide. As one of the only female-owned professional hair care brands in the world, It's a 10® Haircare is dedicated to providing customers with the best hair experience possible. It's 10 Haircare's collections include exceptional 10-in-1 multi-purpose products perfected and simplified to one unique lineup, providing solutions to all possible hair care needs.

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