A Bold New Chapter in Editorial Fashion Innovation


LOS ANGELES, CA, November 22, 2025 /24-7PressRelease/ -- JK WONG Photography is proud to announce its highly anticipated upcoming campaign, "The Visual Couture Series," an editorial design collaboration set to redefine the boundaries of couture fashion and visual storytelling. Spearheaded by acclaimed Fashion Designer and Creative Director Viola Wan, this six-month international campaign fuses artistry, technical precision, and cinematic vision for a global audience.

As Creative Director, Wan is entrusted with complete stewardship over the campaign—leading the creative process at every stage, from initial concept to post-production editorial distribution. Wan's reputation for architectural shaping and avant-garde fabric engineering is showcased across 6–8 couture looks, each designed with hand-crafted finishes and sculptural silhouettes tailored for high-impact editorial content.

From pre-production, Wan leads a full design and styling team—including wardrobe stylists, seamstresses, and assistants—managing each garment's creation from prototype to runway-ready masterpiece. Her creative direction also extends to the casting and styling of models: 10–12 professionals audition, six are selected for the final production, including rising stars Abby Mel, Mia Zhang, and Jay.

Filming for the series spans multiple studio and location environments under the lens of JK Wong, integrating couture craftsmanship with cinematic storytelling. Wan works in close partnership with Beauty Director Ezekiel Garza and a team of leading makeup artists (Lizbeth Cahueque, Mireya Andrade, GG/Gass Beauty, Erin Kahaly) and hair stylists (Liz Jiang, Branden Cortés, Noheli), ensuring each model embodies the campaign's signature aesthetic.

With unique creative autonomy, Wan's approach contrasts with traditional design roles—her authority encompasses all phases of the production pipeline, setting the visual language, managing the team hierarchy, and driving the campaign's editorial identity. She reports directly to JK Wong (Photographer/Producer), with full responsibility for the overall artistic and editorial outcome.

The Visual Couture Series is slated for broad international distribution through JK WONG Photography's publication partners, including Vogue India, Harper's Bazaar, L'Officiel, Glamour, Numero, Grazia, InStyle, and LA Weekly Asia. These outlets have previously featured JK WONG Photography's campaigns, reaching a global readership exceeding 10 million and regularly earning prestigious cover placements.

This project positions JK WONG Photography as a leader in contemporary fashion media, while establishing The Wan Couture as a brand of international influence and acclaim. Wan's employment remains central to the creative direction, commercial achievement, and elevated reputation of the company—she is recognized as a driving force behind each organization's mission and growth.

For event details, imagery, and press interviews:
Project portfolio and updates: JK Wong Photography

Feature article on creative leadership: Mature Magazine: Wan in a Million

Team and model credits can be viewed online at their respective sites and social channels.

Contact:
JK Wong
JK WONG Photography
105 N Primrose Ave, Apt C
Alhambra, CA 91801
[email protected]

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