New push urges investors to stop relying only on brokers and start sourcing direct owner leads to unlock better multifamily opportunities

COLUMBUS, GA / ACCESS Newswire / December 9, 2025 / REI Accelerator, a faith based multifamily mastermind and coaching group, is urging real estate investors across the country to take control of their deal flow by building their own off market sourcing systems. The company, founded in 2022 by Jonathan Cronin and Larry Kite, says too many investors wait for brokers to bring them deals, which puts them at a major disadvantage in a competitive market.

"Most investors say they want to scale, but they wait for their phone to ring," said REI Accelerator co founder Jonathan Cronin. "Our biggest deals came from simple owner conversations. Not one was from a crowded broker list."

Industry data backs this up. A 2023 CBRE report found that more than one third of large multifamily transactions were completed off market. These deals closed faster, had fewer competing offers, and often came with better terms. Despite this, most new investors still rely on the same public listings as everyone else.

"We see investors get stuck because they think off market is harder," said co founder Larry Kite. "But the truth is the opposite. Owners talk when someone reaches out with real interest. We see it every week."

Why Off Market Deal Flow Matters
REI Accelerator says off market deal flow gives investors the leverage they need to grow. When competition is lower, pricing is cleaner, negotiations are more direct, and communication is more honest. Many members have secured deals because they reached sellers before anyone else.

One REI Accelerator coach shared a recent story. "A member got a seventy two unit property because he called on a random weekday morning. The owner said he was tired of brokers and liked working with someone who sounded real."

The company teaches systems that help investors stay consistent, including weekly call goals, simple conversation scripts, targeted property lists, and VA support for daily outreach.

How Investors Can Start Sourcing on Their Own
The group is urging investors to build off market habits instead of relying on luck. They recommend the following steps:

  • Pick one primary market

  • Build a list of fifty to one hundred property owners

  • Call five owners per day

  • Track every conversation

  • Follow up every two weeks

  • Add a virtual assistant once lead flow becomes steady

"Most people fail because they stop after a few calls," said Cronin. "Off market success is about rhythm. You talk to owners often and stay calm. That's the whole game."

REI Accelerator Reviews on Industry Practices
Many people searching for REI Accelerator reviews see a clear trend. Members say they closed their best deals by applying off market sourcing habits. They often mention that the biggest shift was learning to reach out early, stay organized, and treat owners like partners instead of targets. These reviews show that strong deal flow is not about luck. It comes from simple, consistent systems.

A Call to Action for Investors
REI Accelerator is not asking investors to rely on coaching or wait for the perfect moment. They want people to take ownership of their process.

"Anyone can start," said Kite. "Pick up the phone. Make a list. Call your market. You do not need a giant team. You need commitment. That's how portfolios start to grow."

As interest rates shift across the country, experts warn that strong sourcing is more important than ever. A 2024 NMHC report noted that cap rates, supply pressure, and lender standards make competition tougher for public listings. Direct owner outreach helps investors get ahead of those conditions instead of fighting them.

REI Accelerator hopes this message encourages more investors to take control of their growth.

"Scaling starts with one honest call," said Cronin. "If you want to build wealth that lasts, start finding owners today."

About REI Accelerator
REI Accelerator is a multifamily real estate mastermind based in Columbus, Georgia. The company helps investors find, fund, and close off market apartment deals through coaching, community, and system based execution. Their team holds more than one hundred million in AUM and their members have closed more than twenty million in deals in the last six months.

For more info, visit reiaccel.com

Media Contact
REI Accelerator
[email protected]
https://reiaccel.com/

SOURCE: REI Accelerator



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