Lawnade Lawn Care, a rapidly expanding family-owned lawn and landscaping company, has announced a major rebrand and new service-area launch in Metro Detroit. . The company holds over 300 five-star Google reviews, an A+ BBB rating, strong Yelp, Thumbtack, and Angi credibility, and Housecall Pro SuperPro status. Lawnade now serves more than 20 Metro Detroit communities, backed by a strong team of 16+ employees.

Lawnade Lawn Care, one of Metro Detroit’s fastest-growing home-service brands, has officially announced a major rebrand from Alvarez Brothers Landscaping and expansion into a new service area. With over 300 five-star Google reviews, an A+ BBB rating, strong Yelp presence, and recognition as a Housecall Pro SuperPro, Lawnade continues to cement its position as a standout leader in the lawn and landscape industry.

The expansion strengthens Lawnade’s coverage across Southeast Michigan, now proudly serving homeowners in:

Clinton Township, Grosse Pointe, St. Clair Shores, Harrison Township, Lathrup Village, Madison Heights, Oak Park, Pleasant Ridge, Royal Oak, Sterling Heights, Utica, Berkley, Beverly Hills, Birmingham, Bloomfield Hills, Clawson, Eastpointe, Ferndale, Fraser, Harper Woods, Huntington Woods, Rochester Hills, Roseville, Troy, and Warren.

A Brand Built for Speed, Accuracy, and a Better Customer Experience

Lawnade’s rise hasn’t been luck, it’s been execution. Two brothers constantly pushing their team to grow and do better for all of their customers. Their motto: "Refreshingly great service" calls back to their new brand identity, a lemonade themed logo, name, and mascot.

The company delivers same-day quotes, lightning-fast communication, and an industry-leading 67% adoption rate of video-based estimates, up from just 18% the previous year. This software is revolutionary in their space, with very few companies adopting it, showing how ahead they tend to think. Their office team has maintained a 100% phone-answering rate for two years straight, with an average 18-minute text response time... unmatched in the local market.

Homeowners lean on Lawnade for everything from simple $50 mowing tasks to full-scale landscape cleanups and transformations reaching $10,000+.

A Company With Purpose: “Serving God by Serving Others”

Unlike most lawn companies trying to compete on the same tired talking points, Lawnade leads with purpose and conviction.

“As believers in Christ, our purpose is to honor God through our landscaping services — serving with honesty, charity, and excellence,” said the founders of Lawnade. “We aim to cultivate beauty, uplift our community, and create real opportunities for our team.”

Lawnade’s mission extends beyond customers. The company has grown from 4 employees to 16+, with 6–10 staff members at each location. New hires undergo four days of structured training — double the previous years, to ensure the best training for each new hire. Employees have clear career paths up to General Manager roles earning up to $130,000 annually, with benifits for team members ranging from quarterly profit sharing, pay-for-performance labor, and yearly team gatherings, making Lawnade one of the strongest career-builders in Michigan’s lawn care sector.

A Unique Brand With Community at Its Core

Lawnade is not another faceless service company. The brand’s bold visual identity, memorable mascot, and community-driven culture separate it from the sea of generic lawn trucks crowding Metro Detroit.

Each location is deeply embedded in its community, participating in local events, supporting charities, and consistently showing up as more than just a service provider, but a neighbor.

About Lawnade Lawn Care

Lawnade Lawn Care is a family-owned, professional lawn and landscaping company serving Metro Detroit and the surrounding areas. Known for its quick-response estimating system, customer-focused communication, and trustworthy reputation, Lawnade provides year-round services including mowing, landscape cleanups, shrub trimming, mulch installs, sod work, and more.

With an A+ BBB rating, hundreds of five-star reviews, and recognition as a Housecall Pro SuperPro, Lawnade continues to raise the bar for quality, consistency, and professionalism in the home-service industry.

Media Contact
Company Name: Lawnade Lawn Care Service
Contact Person: Tom Alvarez
Email: Send Email
Country: United States
Website: https://lawnade.com/

 

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To view the original version on ABNewswire visit: Lawnade Lawn Care Announces Major Rebrand and Expansion Into New Metro Detroit Service Area

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