Promotions reflect continued investment in cross-sector expertise and a culture of talent development, following a year of 11% revenue growth

BOSTON, MA / ACCESS Newswire / December 18, 2025 / Greenough Communications, a leading brand marketing and communications agency, today announced a series of leadership promotions following 11% revenue growth, reinforcing the firm's AI-powered, human-led approach to integrated communications, deepening end-market expertise across technology, healthcare, life sciences, clean energy, and business services, and strengthening the agency's commitment to developing talent and leadership from within.

The promotions reflect a year of significant growth and client impact, driven in part by Marka+, Greenough's brand strategy engine. Since the introduction of Marka+ in 2024, the agency has more than doubled client media traction, accelerated narrative development, increased message pull-through across channels, and expanded service offerings to include brand identity, website development, and Marka+ AI visibility reports, positioning Greenough as a strategic communications partner for organizations navigating complex, rapidly evolving markets.

Christine Williamson has been promoted to Executive Vice President, where she will continue to shape integrated strategy across the agency's core sectors. Christine has been foundational in scaling Marka+ AI across client engagements, helping transform how organizations develop thought leadership, respond to market shifts, and articulate their strategic position to key audiences.

Jessika Parry has been promoted to Senior Vice President and Head of Brand Marketing, continuing to lead the agency's brand strategy and creative services practice. Under her leadership, Greenough has established a differentiated integrated model where brand strategy, campaign development, PR and executive visibility operate as one - a major factor in why clients are choosing Greenough over traditional PR-only or branding shops.

Grace Bonacum has been promoted to Vice President, Brand Marketing & Communications, and Angela Andrews has been promoted to Vice President of Media, expanding Greenough's depth in both message market fit and high-impact story development. Emily Fang has been promoted to Vice President, where she will continue to lead high-visibility media strategy and integrated campaigns across technology, energy and global infrastructure.

To support culture and capabilities development at scale, Kayla Fedorowicz has been promoted to Director, Head of Agency Experience, leading training, mentorship, and team development programs - an expansion that aligns with the agency's two workplace awards this year and its continued focus on upskilling in an AI-transformed landscape. Additionally, Lauren Jackson has been elevated to Vice President of Finance and Operations, ensuring operational rigor and clarity as the agency continues to grow.

"As our CEO has said, this is the strongest PR collaboration he has experienced in over 15 years," said Gerardo A. Dada, CMO and Field CTO at Catchpoint. "Greenough is a true strategic partner for us. Their approach has made our thought leadership sharper, bolder, and more influential over the last few years we have worked together. Their work has had a significant influence on how customers understand the value we bring to the market and how the company is perceived."

This year, Greenough expanded client partnerships across its core sectors, including new relationships with organizations such as InMarket, QuidelOrtho and Integrity Growth Partners. The agency was also named a 2025 Inc. Power Partner Award Winner and recognized as a Ragan Top Places to Work in Communications. Additionally, the agency partnered with The PRSA Foundation and leading industry agencies to support Foster the Future, an initiative dedicated to expanding access and opportunities for BIPOC students pursuing careers in communications, as part of the agency's long-term commitment to building a more inclusive and future-ready talent pipeline.

"The market is rewarding brands that communicate with precision, authority and creativity. That's exactly where we win," said Nikki Festa O'Brien, CEO, Greenough Communications. "By integrating AI-powered insight with deep sector expertise, we help our clients lead conversations, not chase them. This leadership team is built for what's next, and we're already seeing it in the results."

About Greenough Communications

Greenough Communications provides brand marketing and communications for the moments that matter and specializes in creating the moments in between. Named a Top Agency by PR Daily, we hire purposefully and have assembled a team of strategic thinkers with integrated capabilities and unmatched industry experience across industries, including technology, healthcare, business services, and the climate transition. To learn more about our services, visit www.greenoughagency.com and follow us on LinkedIn and Instagram.

Media Contact

Alana MacLeod
Greenough Communications
[email protected]

SOURCE: Greenough Communications



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