Financial media leader urges companies to adopt clearer, data-driven messaging as investor trust hits a 10-year low

TORONTO, ON / ACCESS Newswire / December 23, 2025 / Financial media executive Scott Purkis, Founder & CEO of SimplyPRO Media, is calling for stronger communication standards across the public markets, emphasizing that poor messaging-not poor performance-is one of the top reasons companies struggle to attract and retain investors today.

Purkis, who has spent more than 25 years helping over 100 publicly traded companies reach investors more effectively, says the issue is widespread and growing.

"Most companies don't have a visibility problem-they have a clarity problem," Purkis said. "Investors are drowning in noise. If a company can't explain who they are and why they matter in plain language, people move on. It's that simple."

Investor Confusion is Rising, While Attention Spans Shrink

Recent data underscores the urgency of the issue:

  • 52% of retail investors say they don't trust public company messaging due to inconsistent or overly complex communication (FINRA, 2024).

  • 68% of investors spend less than three minutes reviewing a company they're unfamiliar with before deciding whether to learn more or walk away (Schwab Survey, 2023).

  • Companies that communicate clearly are up to 3.5x more likely to attract new long-term investors (Harvard Business Review).

"Investors don't want hype-they want honesty, context, and reasons to pay attention," Purkis said. "The companies that embrace clear, straightforward messaging are the ones that win."

Why Purkis Is Raising the Alarm Now

Over the past two years at SimplyPRO Media, Purkis has seen firsthand how fast public attention is shifting. Even high-quality companies with strong fundamentals are getting overlooked because their communication hasn't kept pace with today's information demands.

"I work with brilliant teams who are building real value, but their message gets buried because it isn't simple enough, structured enough, or consistent enough," he said. "That's not a reflection of the business-it's a reflection of the environment."

He also stresses that investor trust is at a historic low, making clarity more important than ever.

"If investors don't understand you, they won't trust you-and if they don't trust you, they won't invest," Purkis said. "That's the reality companies are facing."

A Public Call to Action: What Companies and Individuals Can Do

Purkis is urging companies, executives, and investor-facing teams to rethink their approach to communication-starting with small steps that anyone can implement on their own.

1. Simplify the Message

"If your story can't be understood in 20 seconds, it won't be remembered," Purkis said.
Companies can practice distilling their value into one clear sentence, then building from there.

2. Communicate Consistently

Research shows that consistent communication increases investor engagement by 47%.
"Silence is one of the biggest credibility killers," he added.

3. Use Plain Language, Not Jargon

Purkis emphasizes that clarity always outperforms complexity.
"Investors aren't impressed by big words-they're impressed by understanding," he said.

4. Focus on Context, Not Just Data

Numbers alone don't tell a story.
"Data matters, but without context, people won't connect with it," Purkis said.

5. Treat Investor Communication Like a Long-Term Relationship

Trust is built over time, not in one press release or one quarterly update.

"Investors don't want perfection-they want honesty, consistency, and a fair chance to understand what you're building," he said.

Why This Matters For the Broader Market

Purkis believes that improving communication across the board will create healthier markets, more informed investors, and stronger outcomes for companies.

"When communication improves, everyone wins," he said.
"The right investors show up. Communities grow. And companies finally get the attention they've earned."

Purkis is asking leaders, founders, and investor-facing professionals to take a fresh look at their communication-and to begin improving clarity in their own daily routines.

"You don't need a huge plan to start," Purkis said. "Just commit to telling your story more clearly tomorrow than you told it today."

He encourages individuals to practice simplifying complex ideas, being honest about challenges, and focusing on the information investors actually care about.

"Everyone can do something," he added. "And small improvements in communication can create big changes in trust."

SOURCE: Scott Purkis



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