Cleaner Marketing Redefines ROI-Driven Growth for the Dry Cleaning Industry
Specialized Marketing Agency Continues Rapid Expansion by Delivering Measurable Revenue for Dry Cleaners Nationwide
Cleaner Marketing, a marketing agency exclusively focused on the dry cleaning industry, announced continued momentum as it helps operators across the country generate real, measurable growth through data-driven marketing strategies. Built to challenge traditional agency models that prioritize vanity metrics, Cleaner Marketing focuses on what matters most to business owners: new customers, repeat business, and revenue growth.
Moving Beyond Vanity Metrics to Real Business Results
Many marketing agencies emphasize clicks, impressions, and brand awareness without clear connections to revenue. Cleaner Marketing was created to address this gap. The agency’s approach centers on driving tangible actions, including increased foot traffic, more pickup-and-delivery sign-ups, and stronger customer retention.
Rather than applying generic strategies used across multiple industries, Cleaner Marketing develops campaigns designed specifically for the operational realities of dry cleaning businesses. This specialization allows the agency to deliver marketing programs that align with how dry cleaners actually acquire, serve, and retain customers.
A Singular Focus on the Dry Cleaning Industry
Cleaner Marketing operates with a single focus: marketing for dry cleaners. By working exclusively within the industry, the agency has developed high-performing systems tailored to both traditional storefront operations and modern pickup-and-delivery models.
This focused approach has fueled the company’s rapid growth. To date, Cleaner Marketing has supported more than 100 dry cleaning locations, helping them expand their customer base, improve retention, and increase overall revenue. The agency’s client roster includes a range of operators, from single-location neighborhood cleaners to multi-location businesses with established delivery routes.
Executing Proven Strategies, Not Experiments
Cleaner Marketing’s strategies are built on years of hands-on experience in the dry cleaning industry. Rather than experimenting with untested tactics, the agency deploys systems that have already demonstrated strong returns.
Revenue-Focused Promotions and Advertising
Cleaner Marketing designs promotions that attract high-quality customers without eroding brand value. Its advertising campaigns are engineered specifically to convert dry cleaning customers, not just generate traffic.
Long-Term Growth Through Retention
Beyond customer acquisition, the agency emphasizes repeat business by optimizing campaigns for customer lifetime value. This approach ensures sustained growth rather than one-time gains.
Prioritizing Revenue Over Vanity Metrics
Cleaner Marketing evaluates success based on business outcomes rather than surface-level engagement metrics. Its campaigns are structured to:
Increase in-store visits and local demand
Grow pickup-and-delivery enrollments
Improve customer retention and lifetime value
By focusing on revenue-driven indicators, clients gain a clear understanding of how marketing investments translate into financial performance.
Delivering Results at Speed
Cleaner Marketing has refined its execution process to help clients see results quickly. The agency deploys campaigns that begin converting within days, supported by local SEO strategies that improve visibility and website optimizations that turn traffic into paying customers.
This streamlined approach allows dry cleaning businesses to respond faster to market opportunities and changing customer behaviors.
Founded by Industry Operators, Built for Operators
Cleaner Marketing was officially founded in 2022 by Cohen Wills, but its foundation was shaped years earlier through firsthand operational experience. In 2019, Wills acquired a 13-location dry cleaning business generating $2.2 million in annual sales with no pickup-and-delivery revenue.
Over the following years, the business was streamlined to eight high-performing locations while total revenue grew to $3.7 million. More than $1.25 million of that revenue was generated through pickup-and-delivery services alone.
During the COVID-19 pandemic, Wills identified a common challenge facing the industry: many dry cleaners were struggling not because of service quality, but due to ineffective or misaligned marketing systems. That realization led to the creation of Cleaner Marketing.
Leadership Expansion and Accelerated Growth
In late 2022, Cleaner Marketing entered a new phase with the addition of strategic partner Justin Kane. Kane brought extensive experience in building and leading high-performance teams, complementing Wills’ operational and industry expertise.
Together, the leadership team has driven record-setting client impact over the past three years, positioning Cleaner Marketing as one of the fastest-growing agencies in the dry cleaning sector.
Transparent ROI Tracking Through POS Integration
Cleaner Marketing places ROI tracking at the center of its service model. The agency integrates directly with the two largest point-of-sale systems in the dry cleaning industry, providing access to real-time customer and revenue data.
This integration allows Cleaner Marketing to track actual purchases, repeat visits, and campaign-driven revenue rather than relying on estimates or proxy metrics.
Measuring What Matters at Every Stage
Call Tracking and Lead Attribution
Every phone call generated by Cleaner Marketing’s campaigns is tracked to identify which channels and promotions are driving inquiries and new customer opportunities.
Local SEO and Google Business Profile Performance
The agency monitors how customers discover dry cleaners through local search, measuring calls, website visits, and direction requests driven by Google searches and map results.
Digital Advertising Revenue Tracking
Cleaner Marketing ties advertising performance directly to customer bookings and revenue, identifying which campaigns generate the highest return and optimizing spend accordingly.
Email and SMS Retention Campaigns
To support long-term growth, Cleaner Marketing deploys retention strategies designed to re-engage past customers, promote seasonal services, and increase order value through targeted messaging.
A Data-Driven Approach to Sustainable Growth
By combining industry-specific expertise with transparent reporting and real-time data, Cleaner Marketing ensures clients always know what is working, what needs improvement, and where to invest for maximum growth.
The agency’s results-driven model continues to attract dry cleaning operators seeking measurable outcomes rather than marketing guesswork.
About Cleaner Marketing
Cleaner Marketing is a specialized marketing agency dedicated exclusively to the dry cleaning industry. The company provides ROI-focused marketing solutions designed to drive customer acquisition, retention, and revenue growth for dry cleaners nationwide.
For more information or to schedule a strategy consultation, visit Cleaner Marketing’s official website.
