King of Freight is a Top Logistics and Brokerage Company

WICHITA, KS / ACCESS Newswire / March 9, 2026 / A story of resilience, belief, and unwavering determination is unfolding at King of Freight, where perseverance has redefined what is possible.

In 2022, Deaires Peterson joined the company's dispatch department, beginning a journey that would ultimately make company history. From February 18, 2022, to July 9, 2025, Peterson dedicated himself to mastering the operational side of the business, building a reputation as a dependable, driven, and solutions-focused professional.

But Peterson's journey toward this milestone began long before he entered the freight industry.

In 2013, his life changed forever when he was struck by a stray bullet, leaving him a quadriplegic. Faced with unimaginable adversity, Peterson chose not to let tragedy define his future. Instead, he committed himself to growth, resilience, and the pursuit of meaningful opportunity.

That opportunity came when former CEO Mike Ricklefs made the decision to give Peterson a chance in 2022. Ricklefs recognized not only Peterson's work ethic, but his determination to overcome obstacles that would deter most.

After more than three years in dispatch, Peterson took a leap of faith - stepping into a new role as the first quadriplegic freight broker in King of Freight history. The transition required courage, confidence, and the willingness of leadership to invest in potential.

Ricklefs approved Peterson's move into brokerage because he believed in his ability to succeed. That belief proved powerful.

"Deaires has never allowed adversity to dictate his limits," said Ricklefs. "His work ethic, mindset, and determination speak louder than any circumstance. When someone shows that level of commitment, you give them the opportunity to grow."

Peterson's achievement represents more than a career advancement. It stands as a testament to what can happen when resilience meets opportunity - when leadership chooses belief over doubt, and when individuals refuse to be defined by hardship.

Today, as he steps into his role as a freight broker, Peterson is not only building his own future, but inspiring others across the industry and beyond. His story underscores a powerful truth: barriers can be broken, expectations can be redefined, and adversity can become a foundation for greatness.

King of Freight remains committed to fostering a culture where determination, performance, and belief open doors - and where stories like Peterson's continue to shape the company's legacy.

About King of Freight
King of Freight is a leading logistics and freight brokerage company committed to delivering innovative transportation solutions while cultivating a culture of opportunity, performance, and perseverance. For more information, please visit https://kingsoffreight.com/.

Media Contact

Michael Ricklefs
[email protected]
316-530-5146
Wichita, KS

SOURCE: King of Freight



View the original
on ACCESS Newswire


Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact [email protected]