Through an innovative collaboration with the esteemed nonprofit organization, Goodie Nation, this recognition marks an exceptional opportunity for growth, development, and empowerment.

The 2024 Lenovo Evolve Small Platinum Grant initiative seeks to recognize and support small businesses that demonstrate exceptional promise, innovation, and a commitment to making a positive impact in their communities. Royal Cheesecake & Varieties, renowned for its dedication to culinary excellence and community engagement, stood out among a competitive field of applicants, earning the prestigious grant.

Kenneth and Tamara Williams are the dynamic husband and wife team behind Royal Cheesecake & Varieties. Their culinary journey, rooted in family traditions and a passion for baking, has led them from a humble kiosk to a thriving bakery and dessert empire in Raleigh, North Carolina.

Kenneth, a culinary certified baker, honed his skills by learning from his mother while baking pies from the apple tree in their Detroit backyard. Tamara, grandma certified, drew inspiration from her Mississippi-born grandmother’s baking techniques. Together, they embarked on their entrepreneurial adventure, starting Royal Cheesecake & Varieties at a kiosk in Northgate Mall in Durham in 2013, just in time for the holiday season.

After the initial success at the mall, Kenneth and Tamara expanded their reach by participating in various farmers markets, festivals, and events, including the African American Cultural Festival, Black Farmers Market, Got To Be NC, and the North Carolina State Fair.

"We are honored to be named a recipient of the 2024 Lenovo Evolve Small Platinum Grant," said the founders of Royal Cheesecake & Varieties. "This incredible opportunity further empowers us to expand our reach, leverage cutting-edge technology, and access invaluable business support that will undoubtedly propel us to new heights."

Royal Cheesecake & Varieties looks forward to leveraging the resources offered through the grant to drive impactful and sustainable growth. The support received will not only fuel technological advancements but also enable the business to pioneer new initiatives, cultivate strategic partnerships, and continue to make meaningful contributions to the community it serves.

As Royal Cheesecake & Varieties embarks on this transformative journey, it remains committed to upholding its core values of excellence, innovation, and community service. The 2024 Lenovo Evolve Small Platinum Grant represents an exciting step forward in the company's mission to create a lasting and meaningful impact.

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