Ibex Media is introducing a new search engine visibility strategy that combines several proven ranking techniques to help smaller brands rank higher in the search results for actively interested customers looking to make a purchase.

More information about Ibex Media content creation, search ranking strategies, and hyper-local marketing can be found at http://ibexmedia.ca

Ibex Media offers a fully “done-for-you” marketing strategy optimized specifically for dental professionals and clinics, which uses interesting, informative, and relevant content about each clinic instead of traditional advertising. Each visibility campaign includes content in up to six popular multimedia formats, including blogs, podcasts, infographics, and streaming videos.

While paid advertising can automatically rank at the top of the search results, it also requires a “sponsored ad” banner next to each link. Research suggests these links are often ignored in favor of the top organic results, which get about two-thirds of all clicks. Ibex Media helps local clinics and specialists to earn these top organic spots, with no ad banners or expiry dates.

Instead of buying ad space at the top of the search, Ibex Media helps dental professionals raise their “authority” with the search algorithms, allowing them to rank higher organically. This strategy starts with the content team creating informative and helpful multimedia pieces about the client’s products and services, with links back to their main website.

This content from Ibex Media shows the search algorithms that their clients are trustworthy and relevant, which helps each additional content piece and the client’s main website rank higher for future searches. Unlike traditional advertising, this authority boost does not expire and can help to improve a dental clinic’s search visibility long-term.

Although clients will never be asked to create, record, or host their own content, they will be asked to review each piece before it becomes publicly available, to ensure it meets their highest quality standards. Dental professionals can request changes and edits or make suggestions for topics and keywords to focus on.

When used as a long-term strategy, this technique can help smaller brands rank at or near the top for even the most competitive industry keywords. Ibex Media also offers “snapshot reports” to long-term clients, which highlight where they ranked before and after each campaign for a wide variety of important keywords, services, and locations.

Interested parties can learn more at http://ibexmedia.ca

Ibex Media

1036 Barryvale Road
Unit 2D
Calabogie
ON
K0J 1H0
Canada

 

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