As part of a new multichannel content marketing service for home remodeling contractors, Blue Bloom Media works with a team of specialist writers to develop custom campaigns that cover several formats, including articles, blogs, videos, podcasts, and slideshows. Each release is distributed across a network of more than 300 high-traffic websites with cumulative visitor numbers in the tens of millions.

More details can be found at https://bluebloommedia.clientcabin.com/info

While SEO remains an important part of digital marketing, multichannel methods seek to go several steps further, reaching potential clients wherever they’re consuming content. This includes video platforms, social media, local media, podcasts, and blogs.

As Blue Bloom Media explains, multichannel content marketing requires a coordinated approach, and many home improvement contractors lack the in-house resources to adopt the technique. The agency’s new service was therefore developed to be a unique ‘done-for-you’ capability.

“We’ve simplified what is usually a very complicated process, helping contractors across the US put their content marketing on autopilot, and featuring them on some of the world’s most well-known multimedia platforms,” a company representative explained. “To get the most out of content marketing, you need to be doing it regularly, and we make that easier than ever before.”

SEO remains a central part of Blue Bloom Media’s strategy, with keyword optimizations used for targeting specific locations and services.

Another innovative feature is the ability to leverage content marketing at scale, allowing for rolling monthly, weekly, or daily campaigns. The team states that this capability allows contractors to begin building a stronger online presence and position themselves as experts in their field.

“As a result of these content campaigns, our luxury design-and-build business is attracting many more high-value clients,” one client recently stated. “We have much greater Google visibility for a variety of keyword searches, which is driving more traffic to our website, so the SEO outcomes have been better than we ever expected.”

Blue Bloom Media

PO Box 845
Castle Hill
NSW
1765
Australia

 

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