With many local home improvement companies lacking the resources to fully leverage content marketing, Missouri-based Total Market Pro has introduced an innovative multichannel solution that develops and publishes custom content on their behalf. The agency works with a team of specialist writers to develop each campaign, which comprises a combination of articles, videos, podcasts, slideshows, and several other formats.

While SEO remains an important consideration for all sectors, consumers are increasingly discovering businesses through a variety of other sources, such as blogs, videos, social media, and local media. Multichannel marketing is therefore designed to create unified messaging that reaches potential clients wherever they consume content.

Total Market Pro states that the new multichannel service was developed with the dual goals of helping local home improvement contractors expand their reach, while also enhancing their SEO. The agency publishes on more than 300 websites that hold a high Domain Authority (DA), which significantly increases the chances that materials will rank for relevant keywords.

Although the agency uses AI to streamline the content creation process, it points out that professional writers play an integral role in the development of each campaign. This people-first approach focuses on ensuring that all pieces are engaging and interesting to the target audience.

“At the heart of our service is our proprietary Create, Repurpose, and Distribute model,” a company representative explained. “We craft high-quality original pieces that are then repurposed across multiple formats, such as videos, audio ads, slideshows, and infographics. By publishing on hundreds of high-authority websites, we establish a level of visibility that Google simply can’t ignore.”

While contractors have the option to request a single content campaign, Total Market Pro states that content marketing is most effective when done regularly. To that end, the agency created the service with scalability in mind, allowing clients to establish rolling monthly, weekly, or daily releases, with ongoing reporting to show how organic visibility is improving over time.

“As a result of these content campaigns, our luxury design-and-build business is attracting many more high-value clients,” one client recently stated. “We have much greater Google visibility for a variety of keyword searches, which is driving more traffic to our website, so the SEO outcomes have been better than we ever expected.”

Interested parties can find more information by visiting https://www.linkedin.com/in/michael-nelson-tmp

 

Total marketPro

St. Louis
St. Louis
MO
63101
United States

 

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