Roots Farm Fresh Expands Allergen-Free Product Line Amid Rising Consumer Demand

New York, NY – The food industry is under increasing pressure to address rising food allergy cases, as consumer demand for clearer labeling, safer manufacturing practices, and reformulated products grows. With food allergy diagnoses quadrupling in the past two decades and 85 million Americans affected, major brands are facing intensified scrutiny over allergen safety and ingredient transparency.

Food Recalls and Consumer Backlash Drive Market Disruption

The surge in undeclared allergen-related food recalls has led to growing mistrust of major brands, with consumers avoiding entire product categories due to concerns over unclear labeling and cross-contamination risks. Reports indicate that allergy-conscious shoppers spend $19 billion annually on specialty foods, a number expected to increase as demand for safer alternatives rises.

Retailers such as Whole Foods, Target, and Kroger have expanded their allergen-free product sections, while smaller brands like Roots Farm Fresh have capitalized on the shift by offering seed oil-free, gluten-free, and nut-free options.

“Consumers are no longer simply looking for allergy-friendly foods—they are demanding trust and transparency from brands,” said Jessica Marconi, a food industry analyst.

Manufacturers Struggle to Keep Up with Labeling and Safety Demands

Despite growing consumer pressure, many major food companies have yet to implement standardized allergen labeling, contributing to frustration among allergy-conscious shoppers. A 2024 consumer study found that nearly one-third of shoppers actively seek out new brands due to inconsistent allergen warnings and unclear ingredient disclosures.

Food safety advocates are calling for a five-step reform of allergen labeling, including:

Standardized “may contain” statements to remove misleading warnings.

Transparent ingredient sourcing to prevent accidental exposure.

Third-party allergen testing for enhanced safety verification.

Allergen-free certification programs to help consumers identify trusted brands.

Digital tools and apps to provide real-time allergen updates.

Investor Interest Grows as Allergen-Free Market Expands

With allergy-conscious consumers spending 5% more per month on groceries, the allergen-free market is attracting significant investment. Sweet Loren’s, a leading allergen-free cookie brand, recently secured a multi-million dollar investment to expand its nationwide distribution. Meanwhile, Nestlé and General Mills have launched R&D initiatives to develop dairy-free, nut-free, and gluten-free alternatives. Frozen brands like Roots Farm Fresh (https://rootsfarmfresh.com/) are creating allergy free fries for consumers.

Market research firm Statista reports that the allergen-free food sector has grown by 27% annually over the past four years, with projections showing continued double-digit expansion.

“We’re witnessing a fundamental shift in how food is formulated and marketed,” said David Wong, a consumer trends expert at MarketScope Research.

Industry Transformation and the Future of Allergen-Free Foods

Analysts predict that over the next five years:

Allergen-free foods will become mainstream, integrated into regular grocery aisles.

Food recalls due to allergens will drive stricter ingredient testing protocols.

Smaller allergy-friendly brands will become acquisition targets for major food corporations.

Tighter allergen labeling regulations could reshape food manufacturing standards.

With food allergies reshaping consumer expectations, brands that prioritize transparency, safety, and reformulationare set to lead the evolving market. Industry experts emphasize that food companies must adapt quickly or risk losing consumer trust and market share in an increasingly allergy-conscious landscape.

Roots Farm Fresh

77 Sands Street
Brooklyn
New York
11201
United States