Creative Pre-Testing For Ad Effectiveness Based On Behavioral Science Updated

Following the updates, subscribers can use the platform to gather feedback and reactions to early campaign ideas. Behavio Labs shows advertisers which messages resonate most with their target audiences and helps them eliminate content and strategies that may alienate consumers.

More details can be found at https://www.behaviolabs.com

The platform uses behavioral science to predict ad effectiveness. The company explains how traditional ad testing relied on purchase intent metrics – i.e. asking how likely customers were to make a purchase after seeing an ad – but this method failed to heed the disparity between consumers’ declared intent and their eventual actions.

A spokesperson explains, “Our approach is rooted in the idea that people often struggle to identify their true motivators or predict their own behavior. That’s why, instead of simply asking how they feel about an ad, we rely on advanced behavioral techniques to uncover their subconscious motivations and emotions.”

The platform tests ads using a diverse group of 500 participants, reflecting different ages, genders, ethnicities, education levels, and geographical locations.

Behavio’s A/B testing procedures show different sections of the ad to the testing pool to measure performance at key points. This allows advertisers to identify the moments that best capture audience attention, enabling them to refine and amend their ads accordingly – with timely brand cues and voice-overs.

A Behavio user says, “Showing creative concepts to our target audience as early as possible has always paid off. Behavio’s pre-tests give us practical feedback, leading to better ad creatives and uncovering imperfections. This means higher efficiency for often significant investments.”

The platform utilizes implicit association tests to uncover subconscious brand associations, employs multiple metrics to measure brand availability, and analyses the key elements of effective advertising – brand, need, and emotion.

Behavio offers a unique alternative to other ad testing platforms such as System1 with a pioneering approach to ad testing data, available at a fraction of the cost. While System1’s pricing ranges between $10k to $20k per creative, Behavio rates start at a modest $1590.

Beyond pricing advantages, Behavio users can measure second-by-second emotional responses, brand recall, and associations alongside performance heatmaps.

For more information, go to https://www.behaviolabs.com/ad-testing

Behavio Labs s.r.o.

3 Poupetova
Prague
Hlavní mesto Praha
170 00
Czech Republic